Broadmore Consulting | Crossing the Finish Line Together

I am a competitive person by nature.  Regardless of what it may be, I always strive to be the best.  

I grew up riding dirtbikes, but gave it up when I was about 12 or so.  It was just too big a cost for my parents to incur. When I moved to Arizona, a friend and I were chatting and I brought up how much I loved riding dirtbikes.  One thing led to another, and that weekend I was out on his CR230 riding yet again. I bet I fell a dozen times (riding on decomposed granite is similar to riding on ice), but I kept getting up, dusting myself off, and kicked a leg over to do it all again.  Yeah, I was stubborn, but man it was fun.

Within a month, I bought my own dirtbike, and it fit me and my riding style perfectly.  It was fast, forgiving, and lightweight enough to throw around in the corners. I was hooked.  I rode every single weekend, striving to get better every time I went out. I had to really stay focused because I was getting faster and more brazen.  As I got better and better, I had this idea that I would like to race. So off I went to join Arizona Motorcycle Racing Association.  

Trust me when I tell you that racing dirtbikes is not for the faint of heart. It’s one of the most strenuous and physically demanding sports ever. There are around 12 races across Arizona, ranging from mountains to motocross tracks to open desert.  Each race for the class I was was 60 minutes, which means you rode at full race pace for 1 hour. I learned to look ahead, look through the turns, pick smoother lines, anticipate the unexpected, adpt on the fly, to ride my own race, and when to slow my roll and relax. I also learned that I had to use strategy and not just twist the throttle for an hour.  I finished 1st that year.

I took what I learned racing and applied that to owning my own business and  working with clients.

• Look ahead –  as a business owner, you shouldn’t be just looking at today, but you need to look at how to establish yourself for long term sustainability.
• Look through the turns – there’s always something around the corner, and if you’re not paying attention and staying focused, you are going to have a barrier you’re not prepared for, and it could present a significant cost. 
• Pick smoother lines – this is just the path of least resistance.  Depending on your strategic goals, you may find that the person you really need to work with isn’t always the one at the top.  
• Ride your own race – if you have a great product or provide a great service, you don’t have to try to compete with others.  Stay focused, believe in your product or service, and be persistent and purposeful.
• Adapt on the fly – this is merely Murphy’s Law. Everything is not going to always go as planned, but your ability to adapt and change may be what sets you apart from your competition.  
• I also learned that I had to have a strategy – that’s a given right? Before you try to introduce your product or service, make sure you have a well thought out plan of action, know your audience, know your limitations, and know your competitors and their limitations.  Your strategy will need to be updated occasionally, and visited frequently to ensure you’re heading in the right direction.

I love owning my own business as much as I loved racing.  The thrill. The challenge. The feeling of relief and exhilaration as you cross the finish line. So if you are looking for someone that will get you across the finish line in 1st place, Broadmore is ready to help.